Discover why Encarnación and Ciudad del Este are top destinations for global travelers—shopping deals, Jesuit ruins, waterfronts & untapped adventures.
Why these two cities are a Must (for Everyone)
Visitors from all over the world are discovering why Encarnación and Ciudad del Este are becoming essential stops in Paraguay. Close to Brazil and Argentina, these cities combine unbeatable value, local culture, and unique experiences that make them stand out on any South America itinerary.
Here’s what makes them unforgettable…
Ciudad del Este: Shopping Paradise & Nature Adventures
Incredible Deals & Duty-Free
Ciudad del Este has long been the go-to spot for shopping in Paraguay. With lower prices on electronics, apparel, tires, school supplies, and more, it’s a city where your dollar or euro stretches further. As reported by La Nación, millions of visitors cross over just to shop, with price gaps of 30% to over 100% compared to neighboring countries.
Beyond the stores: natural & cultural attractions
While shopping is the headline, there’s more to the city:
- Saltos del Monday: A breathtaking waterfall less than 10 km away, a serene contrast to the market maze, perfect for nature lovers.
- Represa de Itaipú & Museo Tierra Guaraní: Learn about one of the world’s biggest dams and Paraguayan biodiversity.
- Museo El Mensú & Lago de la República: Relax by the lake or explore history in a unique local museum.
Official tourist support
The city features a visitor center, Turista Róga, offering multilingual support (English, French, German, Korean, Italian, Portuguese & Spanish) useful for international tourists exploring shopping, sightseeing, and beyond.
Encarnación: Beach Vibes & Historical Heritage
Costanera & urban beaches
Encarnación has reinvented itself as Paraguay’s beach capital. Since the inauguration of its Costanera promenade in 2011, visitors enjoy sandy beaches by the Paraná River, city parks, and lively waterfront dining. San José Beach is the most popular and family-friendly, ideal for a day of relaxation.
Historic Jesuit Missions at your doorstep
Just a short drive away are the Jesuit Missions of Trinidad and Jesús, UNESCO World Heritage Sites. Walking among these ruins transports you to Paraguay’s colonial past. A must for any cultural traveler.
Shopping in a Relaxed Setting
While not a duty-free haven, Encarnación offers affordable local crafts, leather goods, and regional produce. It gives visitors more bang for their buck compared with similar riverfront towns elsewhere.
Why international travelers should stop here
- Affordable shopping for essentials, gifts, tech and everything in between.
- Natural spots and cultural heritage that make these cities well-rounded destinations.
- Seamless regional accessibility, easy crossings from Brazil or Argentina are common for both shopping and sightseeing.
Tourism trends: Paraguay on the rise
Paraguay is catching global attention fast. In 2024, it welcomed over 2.2 million international visitors, with tourism revenue near US$766 million—a 22% growth over the previous year, according to Senatur.
Moreover, Paraguay boasted the highest tourism growth rate in the world in early 2025, rising 53% faster than established destinations like Brazil or Chile.
Planning tips for your visit
- When to Go: Shopping deals are best during sales months, while Encarnación’s beaches shine in summer (December–March).
- How to Get There: Ciudad del Este is ~300 km from Asunción, accessible by bus or private transfer. Encarnación is ~370 km south. We offer city transfers with guides tailored to these stops.
- Language Tips: Spanish is dominant, but English help is available in touristic areas like Turista Róga.
Sample Itineraries
Option A: Shopping & Scenery
- Day 1: Arrive Ciudad del Este, afternoon shopping
- Day 2: Explore Saltos del Monday & Itaipú Dam
- Optional: dinner at Lago de la República or local grill
Option B: Culture & Relaxation
- Day 1: Encarnación, walk the Costanera, swim at San José Beach
- Day 2: Tour the Jesuit Missions—Trinidad and Jesús de Tavarangüe
- Option for overnight boarding along the river
These cities are more than stops
Encarnación and Ciudad del Este are not just detours, they’re destinations in their own right. They offer big-city shopping, beach relaxation, cultural depth, nature escapes, and a taste of Paraguay’s emerging global appeal.
Whether you’re shopping tech or walking ruins, both cities deliver experiences worth savoring.
Ready to Experience These Highlights?
Let Our Team help you create a seamless visit. Whether you’re shopping for deals or walking riverside trails. We offer custom tours, private transfers, bilingual guides, and local expertise to make your trip frictionless.
FAQ
Is Ciudad del Este safe for tourists?
Yes, especially in shopping zones; take standard precautions.
Do I need to pay in Guaraní or can I use credit cards?
Plenty of stores accept cards, but cash is preferred at street vendors.
How much time should I spend in Encarnación?
Two to three days is ideal, combining beach time and ruins.
Can I cross from Brazil or Argentina easily?
Absolutely. Many tours begin in Foz do Iguaçu or Posadas for a seamless Paraguayan detour.
